February 2024

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#FichaUchi: Analyzing the Impact of the Campaign’s Messaging

After the successful Ficha Uchi campaign we ran in 2023, reaching over 100 million people digitally, we assessed the impact of our messaging using a powerful tool called Swayable. Swayable operates on the principle of test and control sampling, a method widely employed in research and marketing to evaluate the effectiveness of interventions. The test…

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Sabasi 2.0
Sabasi is getting bigger and better!

Sabasi, our innovative and simple-to-use data collection tool will be going through a series of upgrades throughout the month of February. It has been exciting to witness the platform’s success, and we are committed to providing our users with the best possible experience. As we grow and thrive together, it is now crucial that we…

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