February 26, 2024

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#FichaUchi: Analyzing the Impact of the Campaign’s Messaging

After the successful Ficha Uchi campaign we ran in 2023, reaching over 100 million people digitally, we assessed the impact of our messaging using a powerful tool called Swayable. Swayable operates on the principle of test and control sampling, a method widely employed in research and marketing to evaluate the effectiveness of interventions. The test…

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